Morello Web
Prepared for Michael, Kate & Brent · 18 September 2026
M.Ewald Building · Plan & Quote

Enquiry & Questionnaire System

One connected system that replaces the website form and SurveyMonkey. Customers answer a short, conversational enquiry, get a personal questionnaire 15 minutes later that only asks what's relevant to their job, and every answer lands in Pipedrive automatically. No re-typing, no manual sending.

Asks the right questionsRenovation and repair jobs each get their own questions, so there are no "not applicable" answers.
Runs itselfThe questionnaire sends automatically, prefilled with what they've already told you.
Straight into PipedriveEnquiries, drop-offs and questionnaire answers all go to the same customer record.
$3,000 inc. GST, in two phases
What You've Asked For

Everything we've talked about, in one plan.

A summary of what you'd like the enquiry form and questionnaire to do, from our calls and emails so far.

A form that adaptsThe first answer decides the questions that follow, so nobody is asked things that don't apply to their job.
Repairs asked properlyA repair enquiry gets its own questions, instead of being asked about a renovation.
No enquiry lostContact details saved as soon as they're typed, and a progress bar so people know how far they have to go.
SurveyMonkey replacedA second form that goes out on its own shortly after the enquiry, already filled in with what they've told you.
Straight into PipedriveEnquiries and questionnaire answers land on the same record, without anyone copying them across.
The smaller fixes"Book a Consultation" on the button, no "N/A" answers, the urgent number for repairs, and AI / ChatGPT in "how did you hear about us".
How It Will Work

From first click to a complete record in Pipedrive.

1

Book a Consultation

A short conversational form on every page. Contact details first, then "renovation or repair?"

Instant
2

Lead in Pipedrive

The person and deal are created (or matched if they're already there), and the office gets an email.

Instant
3

Questionnaire email

A branded email from your office with a personal link to their project questionnaire.

After 15 min
4

Project questionnaire

Prefilled with what they've already told you, with questions for their type of job only.

In their own time
5

Record updated

Answers are added to the same Pipedrive record, with a summary emailed to the office.

Instant

If someone doesn't finish: their contact details are saved the moment they're entered, so the lead still lands in Pipedrive, marked as incomplete, ready for a follow-up call or Brent's follow-up automations.

The Two Stages

A quick enquiry, then the full picture.

Stage 1

Book a Consultation form

The conversational form itself is already part of your new website build. This plan adds the extras that make it work properly behind the scenes.

  • One question at a time, with a progress bar, built for phones
  • Name, email and mobile first, so drop-offs are never lost
  • Address lookup that fills in suburb and postcode
  • "Renovation or repair?" decides the questions that follow
  • "How did you hear about us" including AI / ChatGPT
  • No "N/A" answers, and the urgent number shown for repairs
Renovation pathType of renovation, budget, project stage, timeframe
Repair pathWhat needs repairing, how urgent, type of home
Try the working draft →
Stage 2

Project questionnaire

Replaces SurveyMonkey. It's sent automatically, looks like your website, and only asks what's relevant to their job.

  • Sent 15 minutes after their enquiry, from your office email
  • A personal link, already filled in with their enquiry answers
  • Your current SurveyMonkey questions for renovations
  • A new set of questions for repair jobs, written with Kate
  • Conversational, one question at a time, with a progress bar
  • Saves as they go, so they can come back and finish later
Only relevant questionsSections show or hide based on their answers
Easy to changeQuestions and options set up so they're quick to update
Connections

Everything goes where it needs to, automatically.

Pipedrive

Creates or matches the person, creates the deal with every answer, and updates it when the questionnaire comes in.

Brent's automations

The same data can also go to a webhook, so existing follow-up automations keep working.

Email

A clear summary to the office for each enquiry and questionnaire, and a confirmation for the customer.

Safety net

Every submission is also stored as a backup, so nothing is lost if another service is ever down.

Why It's Worth It

What it saves you.

No manual sendingThe questionnaire goes out by itself, 15 minutes after every enquiry.
No re-typingAnswers go straight into Pipedrive instead of being copied across.
Better first callsYou know the job type, budget, stage and timing before you pick up the phone.
No lost leadsPeople who stop partway are still captured and flagged for follow-up.
A better experienceCustomers only answer questions that fit their job, and never type the same thing twice.
Yours to keepBuilt into your website and your Pipedrive. No lock-in, no new platform to learn.
Quote

Two phases, priced by the hour.

Phase 1 can be ready for your website launch. Phase 2 follows once the questionnaire questions are confirmed. All prices include GST, at $125 an hour.

WorkHoursPrice
Phase 1: Smart enquiry form, connected to Pipedrive
Finalise the enquiry questions with Kate: renovation and repair paths, "how did you hear about us" with AI / ChatGPT, removing "N/A" answers1.5$187.50
Build the repair path and partial-lead capture, so people who stop partway are still saved1.5$187.50
Pipedrive connection: create or match the person, create the deal with all answers, flag incomplete enquiries4$500.00
Webhook for Brent's automations, plus a backup of every submission1$125.00
Office notification email and customer confirmation email1$125.00
Testing every path and going live1$125.00
Phase 1 total10$1,250.00
Phase 2: Automated project questionnaire (replaces SurveyMonkey)
Move your SurveyMonkey questions into the new format, and write the repair question set with Kate2$250.00
Conversational questionnaire: one question at a time, renovation and repair sections that show only when relevant, progress bar, save and finish later5$625.00
Personal secure link for each customer, prefilled with their enquiry answers2$250.00
Branded questionnaire email, sent automatically 15 minutes after the enquiry from your office address1.5$187.50
Questionnaire answers added to the same Pipedrive record, plus a summary email to the office2$250.00
End-to-end testing (renovations, repairs, drop-offs, repeat customers) and a walkthrough for Kate and Brent1.5$187.50
Phase 2 total14$1,750.00
Total, both phases24$3,000.00

The conversational form design is already included in your website build and isn't charged again here. If a third-party service needed for sending or connecting ever carries a monthly cost, we'll confirm it with you before starting. We expect it to be low or nil.

Optional extras

ExtraHoursPrice
Reminder email if the questionnaire isn't finished within 2 days1$125.00
Photo and plan uploads in the questionnaire (handy for repair jobs)3$375.00
SMS with the questionnaire link as well as email (SMS provider costs apply)2$250.00
Question editor: Kate or Brent can change questions and options themselves, without a developer4$500.00
What We Need

A few decisions and details to get started.

BrentPipedrive, webhook, or both?Should we write to Pipedrive directly, send to your automation, or both? And does anything need to reach Tradify?
BrentPipedrive access and setupAn API key, and which pipeline, stage and fields new enquiries should land in.
KateQuestionnaire questionsConfirm the current SurveyMonkey questions, and review our draft repair questions.
KateEmailsWhich address the questionnaire comes from, and who should get the notification emails.
KateHomeBuilder grant questionKeep, update or remove? The original federal HomeBuilder scheme is no longer open.
MichaelApprove the quoteBoth phases, or Phase 1 now and Phase 2 later, plus any optional extras.
Timing

How it rolls out.

Phase 1Built alongside the website, ready at launch, once Brent confirms the Pipedrive setup.
Phase 2Built once Kate confirms the questionnaire questions, typically one to two weeks after that.
HandoverA walkthrough for Kate and Brent, so you know exactly how it all works.
Prepared by Richard Marshall, Morello Web · richard@morelloweb.com